John Holland is a highly regarded figure in Utah’s conservation community and has left an indelible mark through his passion for the outdoors and commitment to environmental stewardship. In 1986, John married Marsha, and together they have raised two sons. Following an enriching 13-year tenure as a project manager for wireless network start-ups in nine countries across Europe and Asia, John and his family made the decision to return to Utah in 1999, ultimately settling in Bryce Valley. There, they undertook the ambitious endeavor of constructing the KOA in Cannonville, a small business venture that allowed them to contribute to the local economy and foster connections within the community. After successfully managing the KOA, they made the strategic decision to sell the business in 2014, enabling them to focus on their guiding business and explore new opportunities.

John’s unwavering commitment to conservation and community development is evident through his involvement in various non-profit organizations. As a dedicated member of the Grand Staircase-Escalante Partners board, he actively advocates for the preservation and responsible management of the region’s natural treasures. Moreover, he co-founded the Scenic Byway 12 Foundation, the Bryce Community Foundation, and the Bryce Canyon Half-Marathon and 5K, initiatives that further demonstrate his commitment to fostering community engagement and celebrating the area’s unique attributes.

While John’s professional achievements are impressive, his personal life is equally fulfilling. During his leisure time, he finds solace in the great outdoors, tending to his garden, exploring public lands, and enjoying the freedom that cycling brings. These activities not only provide him with a sense of rejuvenation but also reinforce his profound connection to the natural world.